GROHE is a German-born, Japan-owned premium brand specializing in cutting-edge, beautifully designed bathroom and kitchen solutions. With a strong focus on innovation, water efficiency, and user comfort, it’s a popular choice among architects, designers, and homeowners worldwide.
Company Origins and History
• Founded: The origins trace back to 1911 in Germany.
• Expansion: Starting in the 1950s, Grohe expanded across Europe and eventually globally.
• Acquisition: In 2014, Grohe was acquired by the LIXIL Group, a major Japanese housing and building materials company.
Core Values & Innovation ~
Grohe is known for four core values:
1. Quality
2. Technology
3. Design
4. Sustainability
Slogan: “Pure Freude an Wasser”
(Pure Joy of Water)
Key Innovations:
• Thermostatic mixers (since 1956)
• SpeedClean – Anti-limescale technology
• SilkMove – Smooth cartridge operation
• CoolTouch – Prevents hot surfaces
• SmartControl – Push-button water control
• Grohe Blue & Red – Instant filtered still/sparkling water and boiling water taps